Local Life
Contents
User interviews, Synthesis, Storyboard, Wireframes, UI Design, Prototyping, Branding, Marketing
Class context
This project explores the relationship designers have with consumers. The brief was to explore the idea of “fun” and design the UI for a product that fulfills this. Through research and synthesis, designers can understand the user’s needs and behaviors. This project emphasizes that understanding the user is crucial to designing a positive user experience.
Main feature prototypes
User research
I conducted 10 interviews, each time asking the question of “When was the last time you had fun?” By enabling contextual storytelling, I was able to learn more about each interviewee’s perspective on fun and later identify their needs and behaviors. The individuals I interviewed were from a variety of backgrounds and varied in age.
With the information, I decided to focus the app on travel. With a new target point, I conducted more interviews to gain insight into why people enjoy traveling.
Affinity mapping and understanding the user’s needs and behaviors
Storyboard
Branding
Marketing
Sketches and wireframes
Final UI
