Intergovernmental Panel
on Climate Change
The Intergovernmental Panel On Climate change, or IPCC, evaluates scientific reports regarding climate change and creates synthesis reports. The IPCC plays a significant role in our planet’s future as its assessments are used as a key input for policymakers.
This project conceptualizes a fresh and contemporary visual identity for the IPCC.
MAIN + SUB-BRAND LOGOS, MOTION GRAPHIC, BRANDING APPLICATIONS
Main Logo Concept
The new IPPC logo uses global climate maps to form the organization’s acronym in abstracted letterforms. This climate map motif creates a unique visual language used throughout the branding. The new tagline is a fun alliteration that conveys the main goal of the organization. The vibrant and energetic colors strive to provide hope and optimism for the future.
ORIGINAL LOGO VS. NEW LOGOSub-brands
The IPCC is split into four sub-brands. The sub-brand logos combine the climate map motif with a symbolic object. This provides layers of conceptual depth. The colors for each sub-brand are taken from the IPCC main logo.
Motion Graphic
INITIAL MOTION GRAPHIC STORYBOARD
